Abof was founded in October 2015 with its headquarts in Mumbai. The store name is a short form for “All about fashion”. It is an online fashion website just like Jabong, Trendin etc. and is a part of the Aditya Birla Group. It sells products from brands like Louis Philippe, Van Heusen, Allen Solly,Peter England, Pantaloons and People, along with other popular brands. They exclusively serve to the young age group only between 18-35 age selling apparels, footwear, accessories and much more.
It started off a virtual fitting room facility in the year 2015 wherein customers can create a 3D model of themselves to measure garments with their body shapes and decide on fitting and looks of clothes. The company has partnered with GoJavas, Delhivery and other logistic companies for product delivery.
Coupons & Codes:
Usage of Coupon Codes on Abof website are in line with the discount trend in fashion industry. This allows its customer to use disvount codes in order to grab an immediate discount. It follows a policy of giving a maximum 50% discount via promotional codes on its website. It regularly keeps on sending such promotional offers via email, newsletters and advertisement partners. You can have a look on the latest coupon codes on this page. We have listed all the “UPDATED” deals and coupon codes for you. All offers collected on Zifup.com are authentic, official and reliable. They are checked for validity every day for complete user satisfaction. We recommend not to use pirated coupons to avoid penalties and other after-sales disputes.
Below are some of the offers/deals that Abof has given out in past:
- Buy 1 Get 1 free
- Midnight Mania
- Women's Day Special 50% Off.
- 24 Hour Super Sale etc.
- What's Hot / Popular Deals
- Men's Fashion
- Women's Fashion
The have kept their category menu very simple as they serves a limited age group.
'What's hot' section covers the latest and hottest in trend & fashion. What style is “ON” among the celebrities and what a particular celebrity is doing with his/her style statement. Latest fashion, launches and offers include sales on accessories, styles, footwear trends, jackets, summer wear, seasonal wear etc. So if its latest fashion update or a fashion advice, you will get it under 'What's hot' Section.
Men's category includes products such as Shirts, Jeans, T-Shirts & Polos, Shorts & Tracks, Trousers & Casual Bottoms, T-Shirts & Polos, Sweaters & Sweatshirts, Outdoor Shoes, Jackets, Formal Shoes, Casual Shoes Bags & Wallets. Abof very often has promotional offers and coupons on brands such as Spykar, Jack and Jones, Puma, Parx etc.
For women, you will find products such as Tops & Tees, Shorts & Skirts, Jeans, Shirts, Dresses, Shrugs & Jackets, Fashion Bottoms, Sweaters & Sweatshirts, Suits & Blazers, Kurtas & Kurtis, Ethnic Bottoms, Casual Shoes, Sports-Outdoor Shoes, Sandals & Heels, Flats & Flip Flops, Bags & Wallets, Stoles & Scarves. In the women's category, there are regular promotional sale and vouchers available for buying brands like Vero Moda, Only, Biba, etc.
Clothing Alteration Offer:
Abof provides a hassle free alteration facility to its customers for selected items. In case the product you have bought does not fit you, then you can call the customer service and ask for necessary alterations done as per your body fitting. Clothing Alteration is done “FREE” of cost and there is no charge for it. Below we have given a list of items that can be altered and type of alteration that is possible.
||Jeans, Trousers, Chinos, Cargos.
||Jeans, Jeggings, Trousers, Fashion Bottoms, Pants.
|Churidar Kurta, Kurta Salwar, Kurtis, Kurta.
||Length, Side Stitch
For some Items, the alteration is offered “Right at your Doorsteps”. Yes, you heard that right. Alteration at your place. That's quite amazing. Just imagine this a few years back and you would have laughed at yourself for just having a thought like this. But now such services have come into existence to grab as much customer base as possible. Times have changed a lot. If alteration at home is not possible, then official logistic partner representatives will pick up the item along with the alteration details. The altered product is returned to you within 2-3 business days. Alteration service is available for few selected areas only. You need to check with customer service whether your area is serviceable for this facility.
Payments Methods & Related coupons:
- Debit Card Offers
- Credit Card Offers
- Coupons on Net-banking of all major banks
- Cash On Delivery (COD) Offers
- Payment wallet Offers
- Cashback in the form of Abof Bucks (store credit)
Above is the list of payment methods around which you will get various coupons. They accept payment via Net-banking, Debit-Card, Credit-Card, of all major banks and also provide Cash On Delivery (COD) Payment. Payment can also be done with the Cashback rewards that are stored as Abof Bucks. This is nothing but store credits given in the store wallet. When you return or cancel an item bought on COD, the amount is credited back to wallet in the form of bucks. This fashion website does not accept international cards as of now for payment purposes and neither do they ship internationally. So beware, payment related coupons may not work for you, if you are shopping from somewhere outside India.
Customer Care, Refunds & Return Policy:
Their customer care number is 080 – 6688 6688 for any of your queries. If you prefer written communication the you have a “Chat” option too so that you can chat with a representative and get your queries and concerns resolved. You can also email them your question and issues. Abof offers very simple cancellation, returns and refund policy. It accepts a return of item within 15 days of delivery of the product.Time taken for the refund amount to reflect in your account depends on the method of payment you chose for purchasing the Item.
Below is a refund schedule table on their website,
|Original Payment Instrument
||Refund timeline from issue of refund by Abof
||2 Business Days
||5-7 Business Days
||5-7 Business Days
|Abof Bucks / Mobile Wallet
|COD (as Abof Bucks)
They also help a customer in returns by picking up the item from your doorsteps absolute “Free” of cost. All you need to do is pack the product with accompanying tags and a filled out returns form in a packet and seal it properly for the pickup. Their logistic partner will pick up the item within 3-4 days of return request placed by a customer.
Quick Delivery and Free Shipping Offers:
Abof offers a delivery time of 4 business days or less from the date of order. However, it may take 6-8 business days for certain pin codes depending on the logistics partner capability.You can check the exact date and time of delivery by typing the pin code beside the product that you are looking for. All of its products are delivered free of cost worth above Rs.499. If the order value is less than Rs.499 then a delivery charge of Rs.50 is levied on the order. Delivery is done on all 7 days of a week except national and state holidays.
Coming to end of this article we can say that with a store serving to the most dynamic age group, has done all it takes. They are often giving out coupons and organizing promotional activities. Abof is all set to capture the fashion market of Youth of India with its service and fashion trend updates with out-of-the-way features; like 3D virtual fitting store, doorstep clothing alteration offer (which is like calling a tailor to your home. Imagine a ”darji” coming into your place for alterations. A Regular local tailor will push you off if you asked for this).